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Writer's pictureDelia Perla

The Rise of Immersive Experiences: Transforming Industries with BizzTech’s Metaverse Platform

Every generation is fascinated by emerging technology, whether it be the world imagined in the Star Trek TV series in the 1960s and 1970s, books in the 1990s where the term "metaverse" was first used, or the famous novel and movie Ready Player One. They all envisioned a virtual reality where users could interact with each other in immersive digital environments.

Advances in AI are quickly closing the gap between fiction and reality, and companies like BizzTech are at the forefront of transforming our world through immersive experiences. 

My introduction to BizzTech came nearly three years ago via LinkedIn when I encountered a post from one of the co-founders, Dirk Schmidt. It was this focus on immersive customer experiences that first captured my attention. After meeting the founding team, BizzTech became a strategic partner for an organization I was affiliated with a year later. During this collaboration, I became a believer - I could see its potential for impact as their technology continued to grow.


BizzTech is a transformative force in immersive experiences through its innovative metaverse platform, revolutionizing digital twins and industries. At the heart of BizzTech 's success is its vision to transform business interactions using (immersive) metaverse technology. There is no need for digital devices, headsets, or glasses. BizzTech is mobile and desktop accessible, allowing end users to enter the immersive experience for cities and organizations. 


It is at the forefront of Smart City innovation. Founded in 2018, BizzTech has rapidly evolved from a virtual events platform to a comprehensive smart city, enterprise, education, and metaverse solution provider catering to 16 industries.

The company's founders - Dirk Schmidt, Rosi Vieira, and Jason Shuster - were inspired to create a platform that could leverage immersive technologies to enhance collaboration, communication, and management across various sectors. 
three headshots of individuals who founded the company

The Value of Immersive Experiences

Healthcare, education, entertainment, retail, manufacturing, aviation, and the military/defense sectors increasingly adopt immersive technologies for training and problem-solving. The significance of immersive experiences in training, business communication, and smart cities is underscored by compelling statistics:


  • A study involving Stanford University and the Technical University of Denmark students demonstrated that VR-based immersive learning increased learning effectiveness by 76% compared to conventional instructional methods.

  • IBM research revealed that VR-based training can reduce training time by 40% compared to traditional training methods, improve employee performance by 70%, and reduce or eliminate travel costs. 

  • Immersive technologies engage more of the learner's senses, leading to higher engagement and retention rates while capturing usage statistics, performance data, and engagement levels.

  • These technologies provide a risk-free environment for practicing skills that may be dangerous or costly in real-world settings, such as emergency procedures or complex machinery operations.

smart city picture of a crosswalk with a screen showing a man on a bike

Evolution and Unique Features

BizzTech's platform stands out with its photorealistic environments, device-independent browser access, and real-time multiplayer experience. The company has successfully integrated cutting-edge technologies such as digital twins, AI, IoT, and the ability to integrate NFT to offer highly customizable and scalable solutions, setting a new standard in the industry. As our global economy collaborates further, BizzTech offers real-time translations to over 150 languages in any immersive space. Consider having global teams add ideas in their language and be understood by others in their language.

One of BizzTech's key focus areas is the development of smart cities through its Urban Metaverse concept.

This allows urban planners, architects, and government officials to visualize, test, and optimize city infrastructure and services in a virtual environment before real-world implementation. The platform facilitates the creation and migration of digital twins and enhances them with multiplayer experiences and AI, making them interactive and personalized for an engaging user experience.

picture of a virtual building and two people walking across the street in a smart city

Applications Across Sectors

BizzTech 's solutions extend beyond urban planning to various sectors, including the Industrial Metaverse. The company also transforms educational learning experiences through virtual campuses and immersive global classrooms.


The company's impact on the business world is significant, with 65% of American enterprises adopting metaverse strategies. This aligns with industry projections, as the metaverse economy is expected to reach a staggering USD 8 trillion by 2030. The global smart cities market is forecasted to grow to $463.9 billion by 2027, with a CAGR of 24.7% from 2020 to 2027. The Digital Twins market has a CAGR of over 60% through 2030


Overcoming Challenges

Despite facing challenges as a bootstrapped startup, BizzTech 's founders have demonstrated an unwavering commitment to innovation. They spent several years developing their enterprise metaverse platform before its official launch in 2022, continuously adapting to market needs and innovating their offering.


This fall, 2024, they will host a global conference in Tenerife, Spain, hosting global leaders in the Urban Metaverse & Smart Cities space that will bring world leaders together, including business partner Council of Smart Cities based in Washington, DC.


Future Prospects

BizzTech 's goal is to reassure and educate customers as they further integrate their technology with tech giants' services and products, enterprise endeavors, and the urban metaverse industry.


As Dirk Schmidt, co-founder & CEO of BizzTech, states, "BizzTech is not just another player in the Metaverse. We're here to challenge the status quo, offering businesses a seamless and innovative entry into this digital revolution."


In July 2024, Forbes featured one of BizzTech ’s exciting projects: bringing the world to the 60th anniversary of the MLK March for 2025. Read the full article here.


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