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Why Company Culture Matters: It Starts With You

Writer's picture: Delia PerlaDelia Perla

Updated: Aug 6, 2024

Company culture is the backbone of any successful organization. - Gary Vaynerchuk

Companies suffer when they neglect to nurture healthy cultures. As Gary Vaynerchuk often emphasizes, creating a positive work environment is no longer a trend but a necessity for business success.


Gone are the days when free lunches and snacks sufficed as perks. Today's employees seek deeper values: authenticity, flexibility, purpose, inspiration, integrity, transparency, positivity, and opportunities for leadership development. A positive organizational culture fosters employee well-being and aligns staff with company strategies, bridging the gap between strategists and implementers.


A woman staring at sticky notes on the wall with text stating company values

Consider my friend's recent experience. They left their job due to cultural misalignment, which created daily stress and eventual exhaustion. For most people, staying in a toxic environment isn't worth it. Even worse, those who remain often become a disengaged workforce, lacking passion for the company's mission, customers, or products.


Many thought leaders have long advocated for the importance of a positive workplace culture. In his book "Enchantment: The Art of Changing Hearts, Minds, and Actions," Guy Kawasaki argues that true business magic happens when we focus on shared objectives rather than personal gain. Kawasaki, Gary Vaynerchuk, and Mel Robbins agree on a simple but crucial point: "Don't be a jerk."


It's vital to understand that this advice applies not just to customer interactions but also to how we treat employees, colleagues, and team members. Companies that disregard this principle often suffer from poor reputations, subpar business results, low customer satisfaction, decreased productivity, and widespread employee dissatisfaction. While some brands seem to thrive despite such practices, there is a better way forward.


The goal isn't to be liked but rather to be a decent human being and to be perceived as such. I recommend reading Kawasaki's book to enhance leadership skills and create a more positive workplace. As a leader, you likely know the areas where you can grow. Take the next step in your personal development and become part of the solution that positive workplaces offer.


Remember, cultivating a healthy company culture starts with you.

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